ABG LAB POOL PARTY

First, a press conference in abeautifully decorated hall — we set the tone for the entire event and energizedthe guests with powerful content.

Then, by the pool — an evening inthe spirit of the future: glowing balloons with the company’s logo floatedgently on the water, product content played on the screens, and brandednewspapers with tomorrow’s headlines were in the hands of the guests.

That’s how we unveiled the mainidea of the conference — spectacularly, stylishly, and with just the rightamount of party vibe.

Whosaid press events have to be boring?